Find your creative process.

As an architecture firm, it is easy to fall into the trap of only posting your latest news and updates on your company blog. Good architecture blogs are distinguished by their ability to engage with readers in a wider sense of architecture. You can choose from a wide range of topics, and blogging for an architectural firm allows you to be creative. You can explore different topics, formats and ideas. This article will give you a few ideas to kickstart or revitalize your architecture blog.

Choose a style, and give your opinion:

Are you a die-hard brutalism fan? Do you believe postmodernism to be overrated? Is Art Nouveau classy or trashy? Opinion pieces can be a good way to explore history and give a wider view of architecture. These pieces can either be educational and discuss the dates, people, and facts that helped develop the style or are more speculative and based on what the style evokes.

Regional Architecture

Despite the fact that many architecture firms operate globally, each region has its distinctive aesthetics and techniques. Do you have a particular country or region in mind that is particularly striking from an architectural perspective? You may be fascinated by the contemporary architecture of Barcelona, or you might want to explore the architectural movements on the African continent. You can choose to be as specific as you like based on the style, timeframe, geography or specific architect you wish to cover.

Interviews With Architects

It is a great way to learn about an architecture firm by talking to its architects. It’s a great way to give your firm’s architects a chance to shine and learn more about the industry. Some good starting questions include:

• What is your company’s design philosophy?
• Who inspires you and why?
• What has been the biggest change in your industry since you started as an architect?
• What was the best advice you have ever received?
• What do you look forward to the most in the coming year?

Current industry trends:

The industry is currently buzzing with words like accessibility, sustainability, wellbeing and technology. Use this opportunity to write an article explaining why these trends matter or to show off your company’s projects which embody these concepts. This type of article can be approached from many angles, and because the industry is constantly changing, you can always include new or emerging trends.

Dig deeper into a particular architectural discipline:

Have you recently worked on hotel refurbishment projects or noticed that rapid construction is becoming more popular? It’s a great opportunity to explain what these concepts really mean to your clients. Architects and designers use these terms all the time, but many people don’t know what they mean.

Write an Annual Review:

Review the most interesting and exciting news that your company has had in the past 12 months. It’s not just about new projects that need updating but also about awards and internal news, such as how communities are using older, completed developments.

Share some fun facts.

Tell us some interesting facts about well-known projects or your company as a group. These articles are short and sweet, so don’t take too much time to write. These articles can be made more engaging by adding fun infographics.

Student-Focus articles:

Create a blog in the style of a diary to show what an architect’s day looks like. These articles are great for marketing to student architects as they begin to look at firms to apply to. Don’t forget that student architects are a highly engaged audience. Direct some of your blog posts towards them. You could write blogs about what to expect in their first architecture position or give advice on job interviews.

Reassessment of old blog posts

Pick an article from your blog archives. What’s changed since you wrote the article, and why? Has there been a change in data, technology or opinion? These posts are great for tracking the changes in the architecture industry.

It’s Time to Write

It’s time to start writing your blog! Follow these rules to make sure your blog stands out!

• Include original images and graphics in the article. This will help break up the text and turn it into a multimedia experience.
• Do your research! Learn from others’ attempts to write about similar topics. You can use the research even if you do not end up using it directly. It is easier to write when you understand how it fits in a larger narrative.
• Proofread your work three times. You can find out what phrases don’t flow by reading your work aloud. You can change the font or even add a colour to your background. You can then easily spot typos, even if you have been working on a text for hours. You should also ask someone else to look over your work. They will have a different perspective and may find mistakes that you missed.