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What was once old is sometimes new again.
A business blog is a great way to promote your company.
Blogs are used by architects, designers, builders, realtors and developers to reach new clients.
There is a strong argument that you should blog your way to higher ROI in a world that has gone mad over Instagram stories and Facebook Live.
Over half of the Fortune 500 top 200 companies in 2018 had a company blog. (Daily Infographic). According to DemandMetric’s data, companies that blog generate 67% more monthly leads than those that don’t.
This post will explain how an architecture blogging site works, what mistakes to avoid, and what questions to ask before starting.
What is a blog?
Google and other search engines deliver results to online searches such as websites, videos, and blog posts.
These searches are attracted to your architecture blog. It doesn’t end there.
Your article will be read for 3 to 10 minutes by blog readers. They can then link from the article to your contact page or other pages, such as your about page, your project examples, and your contact page.
If you have their attention, invite them to find out more.
You can also invite your readers to subscribe to your mailing list if you are using email marketing. In this article, I give you more tips on how to create buzz for your company.
Why should an architect’s firm have a blog?
Frank Gehry: ” Architecture must speak to its place and time, yet yearn for timeless design.
Your blog is a conversation you have with a potential client.
“What other people think about you when you’re not there.” (Jeff Bezos).
Your blog topics will help you establish yourself as an expert while building rapport with your potential clients.
Your style and attention to detail will be evident to the reader. The reader learns about the projects you have undertaken, from pre-contract to completion, as well as how you interact with clients like them.
While readers are getting closer to requesting a quote, they can ask common questions.
Questionnaire
Eileen Grey: ” To create, one must first ask questions about everything.
You should consider ROI before jumping on the bandwagon of architecture blogs. Your time is precious, and you should not outsource blog writing.
This case study will help you learn more about the marketing solutions I offer to architecture firms, builders and developers.
Here are some of the questions I ask clients to help them evaluate their marketing options.
- Are you often asked questions that can be answered in writing
- What makes your project approach unique?
- You want to receive enquiries from a certain geographical area.
- Do you target a specific demographic/income group with your marketing?
- Is there someone in your team who has writing skills?
- Do you want to increase your email list?
Avoid these mistakes
Your blog is a great investment.
Traffic to your architecture website grows slowly, unlike the quick results that you may expect from online marketing.
It is important to create a campaign that is simple and sustainable, but also relevant to your client’s needs.
Avoid these common mistakes.
- When you add “blogs” to your menu, you create expectations. It’s not necessary to update your website every week, but visitors will expect to see new articles.
- Every post should address important questions and bring readers closer to sales. As part of my work with clients, I create a content schedule for future blog topics.
- Email and social media are easy, simple ways to drive traffic to your blog.
- Google Analytics can help you determine the future topics that will be most successful by tracking your blog’s performance.
Find the perfect topic.
The success of your blog depends on the topics you choose.
You should use your blog to expand on the main topic or value proposition that you have stated in your service page. You can, for example:
- trending design ideas for new homes,
- Designing an eco-friendly/green house
- Recycling materials for a new house
- Add renewable energy sources to your home.
- Incorporate a home office, a theatre, a gym or a gîte.
- Building a new house in (city)
- A unique software or customer approach.
Each blog post should encourage your readers to become fans and, if necessary, clients.
Here’s an easy test to help you choose your next blog topic.
Consider if your customers would have inquired about the topic you are presenting before purchasing from you. If yes, then that is a good topic.
Getting started
Your architecture blog strategy will not take off immediately.
It’s faster to advertise on Facebook or Google, but you are renting an apartment. Once you stop paying, you will no longer get anything from that ad.
You invest in a blog once, and it will work for you every day.
